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Historical raw materials, lime and clay, are combined with latest technology to create stunning effects in finishes of the highest quality.

Calcecruda tells a story that takes us back to past times and different regional identities. Historical raw materials, lime and clay, combined with brand-new technologies go together to re-interpret traditional items.

Modern craftsman finds its maximum expression in the attention to detail, which is expressed in mineral finishes of the highest quality, ideal for decorating modern or classic interiors but also for protecting historic exteriors where mineral plaster represents the skin that ensures lasting durability to the work.

Metal coatings recently have become part of the modern day in interior design whether it be for kitchens, living rooms, and even for bedrooms.

Although still being used widely in the building industry as building frames and wall and ceiling cladding, the decorative side of metals starts to take the centre stage. Metals, especially bespoke metal coatings, are increasingly being used by architects to make a solid statement to their design.

Home is much more than just a space. Every house has its own life and memory, made up of the interactions among people who live and frequent it. Modern interior design aims to offer solutions for experiencing the interiors with greater awareness, enhancing existing homes as a result of collective architecture.

It is from this desire that the lines dedicated to concrete effects came about: a wide range of concrete-effect plasters, coatings and paints.

Microcement is a multilayer mineral system that creates continuous and seamless coatings on horizontal and vertical surfaces, according to the latest trends of high-quality architecture for civil uses.


The decorative covering of the present, but above all of the future, Microcement's many advantages over other materials make it ideal for creating all kinds of spaces and styles. 

With its subtly textured, lustrous finish, Venetian plaster epitomises timeless elegance. As a lime-based product, it celebrates the organic beauty of polished natural stone, transforming walls and ceilings into handcrafted works of art.


This centuries-old veneering technique dates back to Roman times and was used extensively in Venice during the Renaissance period. As more modern artisans become skilled in this ancient craft, the unique decorative properties of Venetian plaster are enjoying renewed popularity.

With Novacolor's range products is possible to achieve many surfaces design.


With the logo inset, it is possible to transform any wall, benchtop, or other surface into a professional sleek, branded piece of art. 

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